In previous post, I wrote about how to write technical aspect of feasibility study. In this post, I want to share you how to write marketing aspect of feasibility study. This topic is important to ensure that the proposed product has market/specific market and to determine how much the capacity of product to be produced.
When I involved in the project, which was reactivation of carboxymethyl cellulose (CMC) plant, I learnt that Indonesia mostly imported CMC from China. Local producers of CMC in Indonesia were only two, PT Humpuss Karboksimetil Selulosa (PT HKS) and the other one (I forgot). The fact that Indonesia imported CMC means there are demand that cannot be met be local supply. So, marketing aspect aspect of feasibility will be started from supply and demand. (more…)